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Privacy Policy 

Introduction

This Privacy Policy and Terms and Conditions (together, the “Policy”) govern your use of the website at www.grill.co.uk (the “Website”), the Club Grill loyalty application (the “App”), and any related services we provide (together, the “Services”).

The Services are operated by The Grill Pub Co, a trading name of Staffordshire Leisure Group Ltd, operating hospitality venues across Staffordshire, Cheshire, and Shropshire (“we”, “us”, “our”).

Please read this Policy carefully before using our Services. By registering for an account, downloading the App, or continuing to use the Website, you confirm that you have read, understood, and agree to be bound by this Policy in full. If you do not agree, you must not use our Services.

We may update this Policy from time to time. Where changes are material, we will notify you via the App or by email. Your continued use of the Services following notification of changes constitutes acceptance of the revised Policy. The current version is always available on our Website and within the App.

Questions or concerns? Contact us at admin@grill.co.uk.


Part One: Privacy Policy

1. Who We Are and Our Role Under Data Protection Law

1.1 We are Staffordshire Leisure Group Ltd, trading as The Grill Pub Co We act as the data controller in respect of personal data collected through the Services — meaning we determine the purposes and means by which your personal data is processed.

1.2 We are committed to protecting your privacy. We process your personal data only in accordance with:

  • The UK General Data Protection Regulation (UK GDPR);
  • The Data Protection Act 2018; and
  • Any other applicable data protection legislation in force from time to time.

1.3 We are registered with the Information Commissioner’s Office (ICO). Our registration number is [ICO number].


2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity Data

Full name, username, date of birth

  • Contact Data

Email address, phone number, postal address

  • Financial Data

Payment method details (processed by our PCI-compliant payment providers — we do not store full card numbers)

  • Transaction Data

Purchase history, spend amounts, venues visited

  • Loyalty & Profile Data

Club Grill account details, tier status, points balance, reward redemptions, check-in history, preferences

  • Technical Data

IP address, device identifiers, operating system, browser type and version, app version

  • Usage Data

How you navigate and interact with our Website and App, including pages visited and features used

  • Communications Data

Messages or enquiries you send us

  • Marketing Preferences

Your opt-in or opt-out choices for marketing communications

  • Cookies & Tracking Data

See Section 6

  • Location Data

With your permission, we collect your device’s location continuously in the background in order to power our venue check-in feature. This means the App may collect location data even when you are not actively using it. We use geofencing technology to detect when you are in the vicinity of a participating venue so that check-in can be triggered automatically. You will be asked to grant “Always On” location permission when you set up the App. You can withdraw this permission at any time through your device settings, but doing so will disable the automatic check-in feature.

We may also collect and use aggregated or anonymised data (such as overall visit numbers or spending patterns) for business analysis. This data cannot identify you and is not subject to this Policy.

We do not routinely collect special category data (such as health information, religious beliefs, or biometric data). If we ever need to, we will explain why and seek your explicit consent separately.


3. How We Collect Your Personal Data

We collect personal data through the following means:

Directly from you, when you:

  • Register for a Club Grill account or use the App;
  • Make a purchase or reservation at one of our venues;
  • Contact us by email, phone, or via our Website;
  • Complete a survey, competition, or feedback form; or
  • Subscribe to marketing communications.

Automatically, through your use of our Services, including via cookies, pixels, and similar technologies (see Section 6).

From third parties, including:

  • Payment processors and fraud prevention services;
  • Analytics providers (such as Google Analytics);
  • Social media platforms, where you choose to link accounts or interact with our social content; and
  • Booking platforms or referral partners.

4. How and Why We Use Your Personal Data.

We process your personal data for the following purposes and on the following legal bases:

Creating and managing your Club Grill account, processing transactions and reservations, administering your loyalty points, tier status and rewards, and delivering in-app features such as check-ins and photo sharing are all carried out on the basis of performance of a contract with you.

We use background location data solely to detect proximity to participating venues and trigger the check-in feature. We do not use your location data for advertising purposes, sell it to third parties, or retain precise location history beyond what is necessary to confirm a venue visit.

Sending service and account notifications is carried out on the basis of performance of a contract and, where applicable, our legitimate interests in keeping you informed about your account. Improving and securing our Services and conducting analytics and audience profiling are carried out on the basis of our legitimate interests in operating and developing the business. Fraud detection and prevention and responding to your queries and complaints are carried out on the basis of our legitimate interests and, where applicable, legal obligation.

Complying with legal and regulatory obligations is carried out on the basis of legal obligation. Sending marketing communications is carried out only where you have given your consent to receive them.

We will not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects without your explicit consent.


5. Marketing Communications

5.1 We will only send you direct marketing by email, SMS, or push notification if you have opted in to receive it.

5.2 You can opt out at any time by:

  • Updating your notification preferences in the App;
  • Clicking “unsubscribe” in any marketing email; or
  • Contacting us at admin@grill.co.uk.

5.3 Note that opting out of marketing does not affect transactional or service messages (such as booking confirmations or account security alerts), which we may continue to send as necessary.


6. Cookies and Tracking Technologies

6.1 We use cookies and similar technologies (such as pixels and local storage) on our Website and App to:

  • Keep you signed in and remember your preferences;
  • Understand how you use our Services and measure performance;
  • Deliver relevant content and (where applicable) targeted advertising.

6.2 You can manage cookie preferences through your browser settings or via our cookie consent tool on the Website. Note that disabling certain cookies may affect the functionality of our Services.

6.3 For full details of the cookies we use and their purposes, please refer to our separate Cookies Notice, available on the Website.


7. Data Retention

7.1 We retain your personal data only for as long as necessary for the purposes set out in this Policy, or as required by law.

7.2 Our general retention periods are as follows:

  • Account and transaction data: For the duration of your account, plus up to 6 years following closure (to comply with financial, tax, and legal obligations).
  • Marketing preferences: Until you withdraw consent or request deletion.
  • Technical and usage data: Up to 26 months from collection (in line with analytics best practice).
  • Communications data: Up to 3 years from the date of last contact.

7.3 We may retain data for longer where required by law, legal proceedings, or regulatory investigation.


8. Data Storage and Security

8.1 We store your data primarily within the UK and European Economic Area (EEA). Where data is transferred outside these areas, we ensure adequate protections are in place — such as Standard Contractual Clauses approved by the ICO — to ensure your data receives equivalent protection.

8.2 We implement appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. These include:

  • Encryption of data in transit (TLS/HTTPS);
  • Access controls and authentication requirements;
  • Regular security reviews and staff training; and
  • PCI-compliant payment processing (we do not store full card numbers).

8.3 Despite our best efforts, no internet transmission is completely secure. If you suspect your account has been compromised, please contact us immediately at admin@grill.co.uk.


9. Sharing Your Personal Data

9.1 We do not sell your personal data to third parties. We may share your data with:

  • Service providers acting as data processors on our behalf (e.g., payment processors, cloud hosting providers, analytics platforms, email delivery services, IT support providers) — bound by data processing agreements requiring equivalent protections;
  • Group companies within Staffordshire Leisure Group Ltd, for internal administrative purposes;
  • Professional advisers including lawyers, accountants, and insurers, where necessary;
  • Regulatory authorities and law enforcement, where required by law or where we are under a legal duty to disclose; and
  • Prospective buyers or investors, in the event of a sale, merger, or restructuring of all or part of our business — subject to confidentiality obligations.

9.2 We require all third parties with whom we share personal data to respect its security and to treat it in accordance with applicable data protection law.


10. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights in relation to your personal data:

Access — you may request a copy of the personal data we hold about you (known as a Subject Access Request). Rectification — you may ask us to correct any inaccurate or incomplete data we hold. Erasure — you may request that we delete your data in certain circumstances, sometimes referred to as the “right to be forgotten”. Restriction — you may ask us to limit how we process your data in certain circumstances. Portability — you may request that we provide your data in a structured, commonly used format so that it can be transferred to another provider. Objection — you may object to processing carried out on the basis of our legitimate interests, including direct marketing. Withdraw consent — where we process your data on the basis of consent, you may withdraw that consent at any time. Automated decisions — you have the right not to be subject to solely automated decisions that produce legal or similarly significant effects.

10.2 To exercise any of these rights, please contact us at admin@grill.co.uk. We will respond within one calendar month. We may need to verify your identity before processing your request.

10.3 You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at any time: www.ico.org.uk | 0303 123 1113. We would, however, appreciate the opportunity to address your concern directly before you contact the ICO.


11. Links to Third-Party Sites

Our Website and App may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal data.


Part Two: Terms and Conditions

12. Acceptance of Terms

12.1 By registering for a Club Grill account, downloading the App, or using the Services, you enter into a binding agreement with us and confirm that you:

  • Are aged 18 or over, or are using the Services under parental or guardian supervision;
  • Have read and understood this Policy in full; and
  • Agree to comply with these Terms and Conditions.

12.2 If you do not accept these terms, you must not use the Services.


13. Your Account

13.1 Registration. You must provide accurate, current, and complete information when registering. You are responsible for keeping your account details up to date. You may only hold one Club Grill account.

13.2 Account security. You are responsible for maintaining the confidentiality of your login credentials. You must not share your account with any other person. You agree to notify us immediately at admin@grill.co.uk if you suspect any unauthorised use of your account.

13.3 Account suspension and termination. We reserve the right to suspend, restrict, or permanently delete your account without prior notice where we reasonably believe you have:

  • Provided false or misleading information;
  • Breached any part of this Policy;
  • Engaged in misuse, fraud, or abusive conduct; or
  • Used the Services in a way that we consider harmful to us, other users, or third parties.

13.4 Account closure. You may close your account at any time by contacting us at admin@grill.co.uk. On closure, any accumulated Points will be permanently forfeited.


14. Acceptable Use

14.1 You agree to use the Services only for lawful purposes and in a manner consistent with all applicable laws and regulations. In particular, you must not:

Account and identity:

  • Create multiple accounts or register on behalf of another person without their consent;
  • Impersonate any person or misrepresent your identity or affiliation;
  • Share, sell, or transfer your account or login credentials to any other person.

Points and rewards:

  • Claim Points for purchases you did not personally make or pay for;
  • Manipulate, exploit, or abuse the Points scheme in any way, including through coordinated activity with others;
  • Use technical means to interfere with Points accrual or redemption;
  • Attempt to redeem Points you know to have been fraudulently obtained.

Content and conduct:

  • Upload, share, or transmit content that is unlawful, defamatory, offensive, threatening, obscene, or otherwise objectionable;
  • Upload content that infringes the intellectual property rights of any third party;
  • Engage in any conduct that is harassing, discriminatory, or abusive toward staff, other users, or third parties;
  • Engage in any commercial activity through the Services without our prior written consent.

Technical:

  • Attempt to gain unauthorised access to any part of our systems, servers, or databases;
  • Introduce viruses, malware, or other harmful code into our Services;
  • Scrape, reverse-engineer, or copy any part of the Website or App without our written permission;
  • Use automated tools (bots, scrapers, crawlers) to interact with the Services.

14.2 Breach of this section may result in immediate account suspension or deletion, forfeiture of Points, and where appropriate, referral to law enforcement.


15. User-Generated Content

15.1 Certain features of the App allow you to upload photos, choose avatars, or share content with other users (“User Content”).

15.2 By uploading User Content, you:

  • Confirm that you own the content or have the right to share it;
  • Grant us a non-exclusive, royalty-free, worldwide licence to use, display, and reproduce that content within the App and for promotional purposes related to the Services;
  • Confirm that the content does not infringe any third party’s rights and does not violate any applicable law.

15.3 We do not endorse User Content and accept no liability for content uploaded by users. We reserve the right to remove any User Content at our sole discretion, without notice or explanation.

15.4 You must not upload User Content that features identifiable individuals without their consent.


16. Club Grill Loyalty Programme

16.1 Overview

The Club Grill loyalty programme (“Programme”) is operated by us at our discretion. Participation in the Programme is subject to these terms, which we may amend or withdraw at any time (see Section 16.10). By using the App and the Programme, you agree to these terms.

16.2 Eligibility

  • The Programme is open to individuals aged 18 or over.
  • One account per person. Multiple accounts will be deleted.
  • You must be present and pay personally at a participating venue to earn Points.
  • Employees of Staffordshire Leisure Group Ltd and their immediate family members may be excluded from certain promotions at our discretion.

16.3 Earning Points

  • Points are earned at a rate of x% of qualifying spend dependent on tier status (net of VAT and any discounts applied), unless a different rate is advertised for a specific promotion or venue.
  • Points are credited once a transaction is confirmed. We reserve the right to withhold or reverse Points pending verification.
  • Points can only be earned on qualifying spend, which excludes: service charges, promotional vouchers or discounted items (unless otherwise stated), third-party transactions, and purchases where the bill is paid by someone other than the account holder.
  • Points cannot be claimed retrospectively for past transactions.
  • We reserve the right to limit the number of Points that can be earned per transaction, per day, or over any other period.

16.4 Tiers

  • The Programme operates on a tiered structure (Bronze, Gold, and Platinum, or as otherwise notified). Tier status is determined by qualifying spend over a rolling 12-month period, as set out in the App.
  • Tier benefits may include enhanced earning rates, exclusive offers, and priority booking. Benefits may vary by tier and are subject to change.
  • Tier status is reassessed periodically. Downgrade may occur if qualifying spend or visits falls below the relevant threshold.

16.5 Points Expiry

  • Points expire at the end of each calendar month in which no new Points are earned. If you earn at least one Point during a calendar month, your existing balance is preserved until the end of the following calendar month in which no Points are earned.
  • Expired Points are permanently lost and cannot be reinstated under any circumstances.
  • We will endeavour to provide a reminder notification before Points expire, but we are not liable for Points lost due to failure to use the App or missed notifications.

16.6 Redeeming Points

  • Points may be redeemed for discounts on qualifying purchases at participating venues, at a rate of 1,000 Points = £10 (unless otherwise stated).
  • Redemption is subject to a minimum Points balance (as stated in the App at the time of redemption).
  • Points cannot be redeemed for cash, exchanged for third-party vouchers, or used in conjunction with other promotional offers unless expressly permitted.
  • Points redemptions are final and non-reversible once applied.
  • We reserve the right to limit redemptions per transaction or per day.

16.7 Ownership and Non-Transferability of Points

  • Points are not your property. They are a conditional benefit provided at our discretion and have no monetary value.
  • Points cannot be transferred, gifted, sold, combined between accounts, or passed to another individual under any circumstances, including on death.
  • Points always remain the property of The Grill Pub Co. and Staffordshire Leisure Group Ltd.

16.8 Misuse and Fraud

We take misuse of the Programme seriously. We reserve the right, without prior notice, to:

  • Reverse, cancel, or withhold Points that we reasonably believe were earned improperly;
  • Suspend or permanently delete accounts involved in misuse or fraud;
  • Refuse redemption of suspected fraudulent Points; and
  • Take legal action where misuse causes us financial or reputational harm.

Examples of misuse include (but are not limited to): claiming Points for transactions paid by another person, creating duplicate accounts, exploiting promotional mechanics, and coordinating with others to artificially inflate Point balances.

16.9 Liability

  • We are not liable for Points lost due to account inactivity, expiry, closure, or technical failure outside our reasonable control.
  • We are not liable for any loss suffered as a result of the cancellation or amendment of the Programme.
  • Nothing in this section limits our liability for fraud, death, or personal injury caused by our negligence.

16.10 Amendments and Termination

  • We may amend, suspend, or terminate the Programme at any time, including altering earning or redemption rates, expiry rules, tier thresholds, or benefit structures.
  • Where reasonably practicable, we will provide advance notice of material changes via the App or email.
  • In the event of Programme termination, we will endeavour to give you a reasonable period to redeem any accumulated Points, but we are not obliged to do so.

17. Intellectual Property

17.1 All content on the Website and App — including text, graphics, logos, design elements, software, and audio-visual content — is owned by or licensed to us and is protected by copyright and other intellectual property laws.

17.2 You may not reproduce, distribute, modify, or create derivative works from any part of our content without our prior written consent.

17.3 The Club Grill and Grill Pub Co name, logo, and associated branding are trade marks of Staffordshire Leisure Group Ltd. You must not use them without our written permission.


18. Service Availability and Changes

18.1 We aim to keep the Services available at all times but do not guarantee uninterrupted access. We may suspend or withdraw the Services (or any part of them) at any time for maintenance, updates, or any other reason without prior notice.

18.2 We reserve the right to change or discontinue features of the Services at any time without notice.


19. Limitation of Liability

19.1 The Services are provided for personal, non-commercial use in connection with the Club Grill loyalty programme. We are not liable for any indirect or consequential loss arising from your use of the Services, including loss of data or loss of access to your account.

19.2 Our total liability to you in connection with the Services shall not exceed £10.

19.3 Nothing in this Policy excludes or limits our liability where it would be unlawful to do so, and if you are a consumer you may have additional statutory rights that are not affected by this Policy.


20. Indemnity

You agree to indemnify and hold harmless The Grill Pub Co and Staffordshire Leisure Group Ltd, its officers, employees, and agents, from and against any claims, damages, costs, or expenses (including reasonable legal fees) arising from:

  • Your breach of this Policy;
  • Your use of the Services in a manner not permitted by these terms; or
  • Any User Content you upload or share via the Services.

21. Third-Party Services and Links

21.1 The Services may integrate with or link to third-party services (such as social media platforms or payment processors). We are not responsible for the content, privacy practices, or terms of those services.

21.2 Any transactions you conduct with third parties through links on our Services are entirely between you and that third party.


22. Dispute Resolution

22.1 If you have a complaint about the Services, please contact us in the first instance at admin@grill.co.uk. We will endeavour to resolve complaints within 28 days.

22.2 If a dispute cannot be resolved informally, both parties agree to attempt resolution in good faith before commencing formal legal proceedings.

22.3 This Policy, and any dispute or claim arising from it, is governed by the laws of England and Wales. Both parties submit to the exclusive jurisdiction of the courts of England and Wales.


23. General

23.1 Entire agreement. This Policy constitutes the entire agreement between you and us in relation to the Services and supersedes all previous agreements.

23.2 Severability. If any provision of this Policy is found to be invalid or unenforceable, it will be severed from the remainder, which will continue in full force.

23.3 Waiver. Our failure to enforce any right or provision does not constitute a waiver of that right or provision.

23.4 Assignment. You may not transfer your rights or obligations under this Policy without our prior written consent. We may assign our rights to any member of the Staffordshire Leisure Group or to a successor in business.

23.5 No third-party rights. This Policy does not confer any rights on third parties under the Contracts (Rights of Third Parties) Act 1999.


The Grill Pub Co. is a trading name of Staffordshire Leisure Group Ltd. Registered in England and Wales.

For all data and account queries: admin@grill.co.uk